Mendelow's Matrix (Stakeholder Analysis) Explained!
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Mendelow's Matrix (Stakeholder Analysis) Explained!
Stakeholder mapping and the Mendelow Matrix are useful in determining stakeholder interest and power in potential marketing strategies. They can also be helpful to consider in launching a new product, website, or during a rebrand. Learn more about marketing theory & strategy with our CIM Marketing Qualifications: https://www.professionalacademy ...
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